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HETTIE ROSE
Founder and Senior PA

With over a decade of experience as a Personal Assistant, I’ve had the privilege of supporting high-level executives within global creative companies, where I was entrusted with managing complex campaigns, large-scale transitional projects, and fast-paced environments. This foundation gave me an in-depth understanding of the demands, discretion, and strategic thinking required to operate at the top.
In recent years, I’ve transitioned into private and lifestyle PA roles, working closely with renowned musicians, public figures, and UHNW individuals. These roles have refined my ability to anticipate needs, manage sensitive information, and deliver seamless support with a personal touch, whether it's coordinating international travel, managing households, or navigating high-pressure schedules.
What sets me apart is the creative edge I bring to every role. My background allows me to confidently step beyond traditional PA responsibilities, offering support in event production, presentation design, brand storytelling, and content creation. I thrive on helping individuals and teams stay not only organised but inspired and forward thinking.
I approach every client relationship with a balance of professionalism, warmth, and strategic insight. My goal is always the same: to make your day-to-day more manageable, your brand more polished, and your operations more efficient, so you can focus on what you do best.
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